Virginia Tech Design Insights with Bill Green
Design Insights is a video initiative to create and share videos made by Virginia Tech Industrial Design. We are raising money to create paid student positions to continue to create these videos. Students are learning how to shoot, edit and socialize these videos and share our love of Design.
In today's video Bill talks about the Braun radio:
The beautiful translucent plastic lid gave this combination its nickname "Snow White's Coffin". Braun products were appreciated for their technical quality and for their severe aesthetic appeal, which was defined by the visionary designer Dieter Rams and Hans Gugelot (Bauhaus / Ulmer Schule HFG aka "Ulm College of Design") whose design credo was ‘back to purity, back to simplicity’. Rationalisation and upper mounting of operational elements, combination of radio and phono functions, restriction of form to express the technical means of its production - legible particularly in the radiused edges of bent steel and perspex sheeting, an insistence upon flatness appropriate to the use of sheet materials and, more negatively, a rejection of the then ruling requirement that domestic audio equipment be sunk into a piece of heavy wooden furniture, all of these cement the truly iconic status of Rams' and Gugelot's SK series design.
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